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A Bit About Me

Li Yifan is an illustrator and graphic designer living in New York City. Her works have been selected to exhibitions multiple times and awarded. She also has extensive experience in editorial illustration, poster design, banner design, and product design. Her designs are also including street art logos, 3D prototypes of cat beds and scratching boards, digital promotional flyers, and beyond. Her works focus on social phenomena such as women's right annd animal care.

Work Experience

Mar. 2021 - Present

Oct. 2021 - Present

Designer,  Smile Paws (Online Pet Product Shop), Remote

  • Manage and implement multiple projects from concept to completion, adhering to schedules, and maintaining design files.

  • Communicate with the product team members to collect their demands, translate their requirements into design ideas, create digital or 3D comps or prototypes and revise the design as needed.

  • Collaborate with the marketing team to concept and create innovative marketing designs to live across various platforms.

  • Provide detailed drawings and presentation graphics for both clients, such as Goski, and in-house projects.

  • Designed various visuals for the brand, including street art logos, different-styled cat house products, cat stretching trees, etc. 

Visual Designer, ED (Eating Disorder) Healer Wechat Official Account, Remote

  • Design infographics to help readers learn more about eating disorders knowledge and related medical information.

  • Work with writers and editors to understand the content, plot, and vision of the articles and create corresponding illustrations.

  • Conduct necessary research and gather information to create graphics and cartoons to support the initiatives.

  • Design educational posters and banners for marketing campaigns.

  • Produce layouts or rough sketches to communicate initial ideas and follow through to deliver flawless executions.

Jun. 2021 -Aug. 2021

Creative Team Intern, McCann Health, Shanghai, China

  • ○Completed the whole art design process of advertisement, including developing opening reports, collecting data, proposing ideas, typesetting, designing storyboards, designing icons, designing IP images for Lay's, Cheetos, Nestle and PediaSure

  • Designed new on-brand visual elements and ideas to effectively convey messaging of Lay’s new product advertisement. 

  • Used Photoshop and Illustrator to design eye-catching banners and signage for PediaSure products.

  • Coordinated with clients’ marketing teams to design ad layouts and produce files to meet client specs (color, size, art, text).

Awards & Exhibitions

Jan. 2023

Dec. 2022

Oct. 2022

Sep. 2022

Aug. 2022 - Sep. 2022

Apr. 2022 - May. 2022

Jul. 2021

Jun. 2021

Oct. 2019

Apr. 2019

"Winter Salon Pin up Exhibition" at :iidrr Gallery

"2022 London Chinese Art Exchange Exhibition", Finalist Award

"2022 British Econology Design Award", Bronze Award

"2022 Singapore Art Design Contest", Bronze Award

"The Health Poster Project Show" at SVA Gramercy Gallery

"Society of Illustrators 2022 Student Scholarship Competition", Winner

"The Vision to Gen Z" at Zuoyou Art Museum

"First Body Dysmorphic Disorder Themed Exhibition" in China at Shanghai Himalayas Museum

"Out Of Focus/AMBIGUE" International Art Exhibition in Paris, Honorable Mention

"What a Woman" International Art Exhibition in New York, Honorable Award

Leadership

Sep. 2020 - May. 2023

Aug. 2020

Aug. 2020

Leader of Art Team, SVA Chinese Society Organization, New York, NY

  • Assign tasks to team members based on their talents and schedules, review their submissions, and modifv their work

  • Collect requirements from other teams to develop posters, banners, graphics, etc. Der their requests

  • Determine marketing and design vision for all types of graphic design projects and define design deliverables.

  • Create innovative visual elements Tocusing on messaging to differentiate and arive on-brand initiatives and increase influences.

Lead Art Designer, CiGA Game Jam, Remote

  • Developed two video games, "The Ark" and "Planetary Cultivation Program", from scratch within 48 hours with two teammates.

  • Brainstormed the art genres and storylines, determined the artistic styles and designed scenes and elements

Orientation Leader, School of Visual Arts, New York

  • Met new students virtually, introduced SVA academic life, organized ice-breaking activities, and answered their inquiries.

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